HelloCar Design of a digital marketplace for buying, leasing and renting cars.
HelloCar brings buying, leasing and renting a car in Denmark into one search.I designed both how HelloCar looks and what it is like to use, with a design system as the foundation for the whole marketplace.
About this project
Buying, leasing and renting involve three different agreements, so each gets its own tab. When buying or leasing, the search button shows how many cars match the filters you have picked, so you know the number before you press it.
The visual identity gave HelloCar its look. The design system turned that look into rules and ready-made parts, so a new page does not have to be designed from scratch. It gets made faster and looks like the rest of the site.
I designed the marketplace from first sketch to a full, clickable prototype in Figma.
![Six blue HelloCar posters on a white-tiled wall above the tracks in a metro station, each with its own car. On the left, a train blurs past. Everything is black and white except the posters. All have the headline “Sig [waving hand] til din næste bil” (say hello to your next car), and five of them add a word: chefbil (boss's car), familiebil (family car), flyttebil (moving car), firmabil (company car) and kassebil (van).](/work/hellocar/06.webp)
Design & marketing
From campaign idea to advertising.