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Ad Generation

Ads in several formats, built from the same approved content.

Get four ad sets, each with a distinct style, using one fact sheet for all prices and product details.

Your team chooses the images before formats and videos are produced. Fill in one fact sheet with prices and product details, then choose one AI-generated image for each ad set. AI compares the image's words and numbers with the fact sheet. You continue only on an overall PASS. On FAIL, you choose another image. Each chosen image is used to make five ad formats and two or three short videos.

Shown with example data from an invented company.

In and out
In: a fact sheet about one product, product photos and the company's logo, colours and type. Out: ads in four tracks, four ad sets each with its own style. Per track, one picked image in five formats (one format from the chosen image plus four new ones, from tall to extra wide) and short videos.
People
Correct the fact sheet, pick one image per track and go on only at PASS. Start the formats and the video, and start a format at FAIL again.
AI
Writes ideas, makes images, formats and video, and proofreads against the fact sheet. Can also fill in the sheet from a link.
Systems
The fact sheet gathers every fact into one brief, a shared description of the task, that each AI step reads. A new price is changed in one place.

Without the workflow, ads are made by hand every week.

  • A marketing person makes them, week after week.
  • Prices and product facts are typed in many places, so one price change means many edits.

Who does what, from fact sheet to ads.

The drawing follows one of four ad tracks. Each track has one ad style and its own main format. At each step, you can see whether a person, AI or a system does the work. The other three tracks go through the same steps.

  1. StartThe fact sheet is filled inA person corrects the 18 fields by hand, or AI fills them in from a link.
  2. 1 · SystemsBrief to four tracksThe same facts for every AI step.
  3. 2 · AIFive ideas and images per trackAI writes five ideas and makes an image for each.
  4. 3 · PeopleOne image is pickedOne per track. Only then is more made.
  5. 4 · AIAI proofreadsThe image's words and numbers against the fact sheet: PASS or FAIL.
  6. 5 · PeopleA person goes on at PASSOnly at an overall PASS. Then the person starts formats and video.At FAIL: another image is picked
  7. 6 · AIAI makes formats and videoFour formats are added to the image's original format, making five in total. AI also makes short videos. If a format gets FAIL, the person starts it again.
  8. ResultAds in five formatsPer track: one image in five formats and short videos.
Drawing of the workflow with three roles: people, AI and systems. It starts with the fact sheet: a person corrects the 18 fields by hand, or AI fills them in from a link to a product page. The fields go into one brief, which goes to four ad tracks. In each track, AI writes five ideas and makes an image for each. A person picks one image per track. AI proofreads, comparing the image's words and numbers with the fact sheet. At PASS the person goes on and starts the formats and the video, and at FAIL a dashed line leads back to picking another image. Then AI makes four new formats and short videos. If a format gets FAIL, the person starts it again. The result, per track, is one image in five formats and short videos. A ring round the dot shows where a person corrects or chooses, and a check mark at the dot where a person approves. A dot without a ring shows where AI or a system does the step. Dot without a ring: AI or a system does the step.Ring round the dot: a person corrects or chooses here.Check mark: a person approves here.Dashed line: at FAIL, back to the pick.

What each step looks like.

  1. StartPeople

    The fact sheet is filled in

    Everything about the product sits in one fact sheet with 18 fields, the only place prices and specifications are kept. One field is the call to action, the text on the ad's button. A person corrects the fields by hand, or AI fills them in from a link to a product page. If the page does not show a field, the field is marked as missing and the person is told. Each run also uses three product photos, three reference photos of people and places, and a brand kit. Here, that means three images showing the company's logo, colours and type, created from its website.

  2. 1Systems

    Brief to four tracks

    The 18 fields go into one brief by themselves, a shared description of the task, and the same brief goes to every AI step: ideas, video and proofreading. Change the price in one place, and every step follows. The brief goes to four ad tracks. Each track has one ad style and starts in its own main format: tall (9:16), upright (4:5), square (1:1) or wide (16:9). The other four formats are added later. Each track produces one ad set.

  3. 2AI

    Five ideas and images per track

    In each track, a language model, an AI for text, writes five ad ideas. Each idea has to be a new ad, not a variant of the same one. The track's fixed rules for the picture are added to every idea automatically. Then an image model, an AI for pictures, makes one image for each idea from the photos and the brand kit. With all four tracks, that makes up to 20 draft images.

  4. 3People

    One image is picked

    A person looks through the five images and picks one per track. Formats and video are made only once a person has picked an image. The other four stay where they are, so the person can pick one of them at FAIL.

  5. 4AI

    AI proofreads

    An AI proofreader compares every word and number on the picked image with the fact sheet. For each check it writes PASS when it matches the sheet, or FAIL when it does not. Last, it gives the image an overall PASS or FAIL.

  6. 5People

    A person goes on at PASS

    When the AI proofread returns an overall PASS, you approve the image and start production of formats and videos. You are responsible for following the PASS-only rule and choosing another image if the proofread returns FAIL.

  7. 6AI

    AI makes formats and video

    AI makes the four formats the track does not have yet, from the picked image. One of them is extra wide (1.91:1). Then there are five with the same text and look. The proofreader goes through all five. If a format gets FAIL, the person restarts it. AI makes that format again from the chosen image. AI also makes two or three short videos.

Five formats and short videos per track.

You get four ad sets, each with its own style. Each set uses one chosen image to produce five formats and two or three short videos. The selected images have received PASS in an AI proofread against the fact sheet. The workflow is built to replace weekly manual ad production. Publishing is a separate task.

What changes in the work

Before

  • The adsMade by hand every week by a marketing person.
  • Prices and factsTyped in many places.
  • A new priceMeans many edits.

With the workflow

  • The adsAI makes ideas, images, formats and video. A person picks and goes on only at PASS.
  • Prices and factsKept in one place: the fact sheet.
  • A new priceChanged in one place, and every AI step follows.

Same steps, other facts.

Three invented examples from three kinds of organisation. Each takes the same steps: a fact sheet in, ideas and images from AI, a pick and a proofread, and ads in five formats out.

  • New classes at a fitness centre

    In the fact sheet
    The class name, times, place and price
    AI makes
    Ideas and images about the class in four tracks
    A person picks
    One image per track, going on at PASS
    Out comes
    Ads for the sign-up in five formats and short videos

  • Job openings at a care home

    In the fact sheet
    Title, ward, deadline and contact
    AI makes
    Ideas and images about the job in four tracks
    A person picks
    One image per track, going on at PASS
    Out comes
    Job ads in five formats and short videos

  • An open day at a boarding school

    In the fact sheet
    Date, time, place and programme
    AI makes
    Ideas and images about the day in four tracks
    A person picks
    One image per track, going on at PASS
    Out comes
    Ads in five formats and short videos

Many ads from the same facts?

I'll go through your message, and if the job is not a fit, I'll tell you clearly.

Describe a similar taskAbout workflow automation

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What kind of job is it?

Pick the closest one. It can change once things are clear.